Por Redaccion 
More than 120 businesses are participating in the «Marzo Comercial» campaign promoted by UCAYC.
Feb 27, 2025
The campaign connects two events, International Women’s Day and Father’s Day, and awards 50 gift vouchers of €30 each, totaling €1,500.
The Union of Merchants of Avilés and Region (UCAYC), with the support of the Avilés City Council, is organizing a new promotional campaign under the slogan «MARZO COMERCIAL EN AVILÉS: CELEBRA EL DÍA INTERNACIONAL DE LA MUJER Y EL DÍA DEL PADRE CON TU COMERCIO LOCAL», in which more than 120 businesses are participating, running from March 3 to 19. The stores collaborating in this project can be found on the website www.ucayc.es.
Since 1975, March 8 has been recognized worldwide as International Women’s Day. The commerce of our cities also speaks with a female voice. Entrepreneurs, workers, owners, collaborators, etc., women are central figures in the commercial life of any city, neighborhood, or town.
As a special tribute to all their efforts over the years, not only in the businesses, UCAYC presents this COMMERCE/WOMAN campaign, which will be followed by the Father’s Day campaign. All customers who make purchases at participating businesses between March 3 and 19 are eligible to participate. Everyone who makes purchases during these days will receive an exclusive card designed by local artist Esther Cuesta, featuring lines where a dedication can be written to the woman we admire (our mother, partner, daughter, friend, colleague, etc.) and/or to our fathers on their day.
People who make purchases at any of the participating businesses during the campaign period can enter a draw for one of the 50 gift voucher prizes worth €30 each, to be used for new purchases at the store where the winning purchase was made.
With this campaign, and others throughout the year, the Union of Merchants aims to build customer loyalty to urban commerce in their area of influence, rewarding the trust of buyers throughout the year, and designing actions that promote the city as a natural space for commerce, aiming to reach new consumer segments.
This initiative reflects the role of the Union of Merchants as a driving force in the city and the commercial and hospitality sector, one of the sectors that generates the most employment in the region, contributing to boosting local consumption and generating economic activity in our region.
PRESS RELEASE
La Libertad, 9 – 33402 AVILÉS (Asturias) – T. 985 56 28 42/58 – www.ucayc.es – www.tiendaviles.com – ucayc@ucayc.net
«Marzo Comercial en Avilés: celebra el día internacional de la mujer y el día del padre con tu comercio local» is also one of the actions included in the «Pacto Avilés por el comercio», signed since 2005 by the Avilés City Council and the Union of Merchants, which in 2024 promoted over 20 promotional initiatives involving 162 hospitality establishments and 739 commerce establishments, both members and non-members of UCAYC, totaling 901 establishments.
«Marzo Comercial en Avilés: celebra el día internacional de la mujer y el día del padre con tu comercio local» will be promoted through various channels, including project identification posters placed in all establishments, as well as through social media, radio, and the website www.ucayc.es.
Avilés, February 27, 2025.
FUENTE