Por Redaccion 
Avilés fills its most commercial areas with flowers and prizes to promote shopping in local stores
May 22, 2025
The councilor of Commerce, Raquel Ruiz, at the presentation of the campaign ‘Flowers and Prizes in Avilés trade’.
From Monday, June 2 to Saturday, June 7, Avilés will fill its most commercial areas with flowers and prizes to promote shopping in local stores, as part of the campaign «Flowers and prizes in Avilés trade». The initiative was presented this morning by the councilor of Commerce and Tourism, Raquel Ruiz.
The City Council has designed this new campaign in collaboration with the local commerce sector, with UCAYC, ACEA, and the Association of merchants «Disfruta Carbayedo», who have worked together within the Commerce Board.
Taking advantage of these spring days traditionally related to flowers, for the second consecutive year, the City Council will place seasonal flowers in various streets of the historic center, downtown, and neighborhoods, as well as in emblematic buildings located in the same areas. The aim is to further beautify and give a new look to the commercial areas of Avilés, encouraging people to walk and shop in local businesses with the possibility of winning prizes.
80 flowerpots on lampposts, 15 floral towers with multiple planters, 56 white flowerpots on balconies, as well as 10 five-level towers will be installed. A total of 4,000 flowers will be placed, 3,500 of which will be surfinias in shades of pink, white, purple, red, blue, and some bicolor varieties. The remaining 500 will be of the Impatiens New Guinea species.
This time, the flowerpots on lampposts will be placed not only in the locations of the previous edition but also in new locations, such as the squares of La Hispanidad and Alvarado, Avenida Asturias, and La Paz Street. Additionally, the presence of floral towers will be expanded, which this year will also be in the squares of La Merced, Mayor de Llaranes, and La Carriona.
The streets where this floral decoration will be installed are the squares of España, La Merced, El Carbayedo, Pedro Menéndez, Mayor de Llaranes, Hispanidad, and Alvarado; the streets of La Cámara, Pedro Menéndez, La Fruta, Rui Pérez, La Paz, and Avenida Asturias. As well as in municipal buildings such as the Professional Municipal Conservatory «Julián Orbón», the Camposagrado Palace, the headquarters of Social Services on Galiana Street, the Women’s House, and the Town Hall.
Anyone making a purchase in a retail establishment located in the commercial areas of Avilés can participate in this campaign. During these days, two characters will visit the shops in these streets carrying a sack full of vouchers with prizes to offer to the customers.
A total of 75 prizes in the form of shopping vouchers will be distributed: 20 of €10, 20 of €15, 30 of €25, and 5 of €50. The winners can redeem them at the establishments where they made the purchases. These businesses do not need to take any steps to join this campaign because the facilitators will always be accompanied by a responsible person who will guide the merchant on the steps to follow to claim the prize amount.
Each voucher can be used in full or in part, in one or several purchases, but always at the establishment where it was granted. Under no circumstances will cash be given as change if the voucher amount is not fully used in a purchase.
Participants can also enter a draw through Instagram by uploading a photo with the characters traveling through the shops. Among the photos uploaded to posts and stories, 4 vouchers of €50 each will be raffled to spend in local stores. The participation conditions are:
1. Upload a photo to a public Instagram profile for verification.
2. Tag the profiles of: @aytoaviles @turismoavilescomarca and @avilessecreta in both the story and the post.
3. The photo must show the person from the profile with the characters (the flowers) on the streets of Avilés. Any photo that has been through Artificial Intelligence or has been edited in any way will be excluded.
The two reverse vending machines located in the Avilés Abastos Market (Plaza Hermanos Orbón) and in the El Atrio Shopping Center will also join the «Flowers and Prizes» initiative, offering a special promotion during that campaign week. For each container deposited in the recycling machines, €1 will be generated, up to a maximum of €10 during the campaign per participant or until the end of the budget availability. This discount will always be refunded in the stores affiliated with the reverse vending machine network. Establishments that have not yet joined this initiative – the reverse vending machines – can request it at info@nosotrosreciclamos.es.
The Avilés City Council encourages the city’s commercial fabric to decorate their establishments and shop windows with floral motifs. In addition, the collaborating entities will provide their associates with decorative elements to encourage dressing up with floral motifs.
A campaign that highlights the role of urban commerce in the revitalization of cities and showcases the quality of the area’s commerce, helping to build customer loyalty with local businesses.
FUENTE